ITV, a British Television Channel, has partnered with Live Tech Games to make a mobile puzzle game called WordSurge. It will be a word Puzzle game, which will also partner up with the This Morning program by hosts Dermot O’Leary and Alison Hammond.
The game is supposed to be a multiplayer Puzzle game. Where you can compete with other players and beat them by a score, this is a one-of-a-kind game as this real-time TV collaboration for mobile games has never been seen in the past, and the audience is hyped to try out the game itself.
This article will discuss all we know about the game, collaboration, and what to expect from it. So please stick around and give it a good read.
ITV x LIVE TECH GAMES Present WordSurge
WordSurge acts as an extension of the This Morning app from the show itself, and the game’s launch was accompanied by a live competition with players at home facing off against each other.
The launch of WordSurge follows a $2.8 million investment in Live Tech Games by ITV, allowing the company to interact with ITV’s audience throughout the UK. Following This Morning’s airing, players can participate in a live competition for prizes.
With WordSurge, players can compete and battle for cash prizes sponsored by ITV. Since its release on October 21, the title has reached the number one spot in the App Store in both the Free Games and Trivia Games charts. The game is also available on Android devices.
This Morning is known for hosting competitions with thousands of pounds in cash prizes. WordSurge is just the latest of such competition, albeit the first to utilize mobile gaming in this way. ITV Director of Digital and Creative Partnerships Bhavit Chandrani states that the format will allow the show to better appeal to younger audiences.